Q1 highlights
- Reels max length raised to 3 minutes on Instagram for eligible accounts.
- Trial Reels rolled out globally — post a reel only to non-followers to test ideas.
- Broadcast Channels got polls, voice notes, and link previews.
Q2 highlights
- Facebook Reels Play bonus expanded to more countries.
- AI-generated content labels are now mandatory for synthetic media.
- Edits — Meta's CapCut competitor — launched on iOS and Android.
What it means for free growth
Every update points the same direction: short video + community tools win. The free boost services that focus on reels views and post likes are the highest-leverage way to ride those updates without paying for ads.
Try these free tools tools
Instagram Views
Get free views on your Instagram reels and video posts to boost reach.
Open free tool
Instagram Likes
Boost any Instagram post with free likes and improve engagement instantly.
Open free tool
Facebook Post Likes
Boost any Facebook post or photo with free likes and reactions.
Open free tool