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Quick answer
- Page — for businesses, public figures, and brands. Required for ads and most creator tools.
- Group — for community and discussion. Best organic reach in 2025.
- Profile — personal use only. Don't run a business from your profile.
The hybrid play
Many creators run a Page + Group combo: the Page hosts the content and ads; the Group hosts the community discussion. The Group then drives massive organic reach back to the Page.
Boost strategy
Free likes boost the Page. Free post likes boost individual Page posts. Groups grow from real conversation — focus on member-only value there.
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